Consumers Liquor is one of the oldest liquor stores on Sunset Blvd. Opened In 1946 by an Italian American, In a building that was originally a house build in 1919. The building is still the same almost unchanged. Our huge neon sign is as old as the store, and is a true icon of neon history. Before this location was became a liquor store it was a restaurant. One of the people that was a regular in this restaurant was Clark Gable! After the war it became a liqour store. Next door to us was the MGM recording studio back in the fifties and sixties. Frank Sinatra, Sammy Davis Jr used to record there, they were regulars in our store. Sinatra used to hang out with Joe DiMaggio, baseball player who was married to Marilyn Monroe. Dimaggio and Sinatra used come shop here, when they where hanging out.